Client Background

Urban Threads is a clothing line targeting young adults. Despite having a visually appealing product range, the brand struggled to maintain a consistent social media presence and engage effectively with its audience.

Challenges

• Low engagement rates across social media platforms.
• Inconsistent posting schedule leading to irregular audience interaction.
• Limited brand awareness and visibility in a competitive market.

Solution

To address these challenges, I implemented a comprehensive social media management strategy focusing on three key areas:

1. Content Creation:
   • Developed a consistent content calendar featuring product showcases, user-generated content, and interactive posts like polls and quizzes.
2. Audience Engagement:
   • Actively monitored and responded to comments and messages, ran regular giveaways, and encouraged customer photo shares.
3. Performance Analysis:
   • Tracked key performance indicators, conducted monthly reviews, and provided detailed progress reports to optimize strategies.

Results

The strategy significantly improved Urban Threads's online presence and engagement metrics.