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Introduction

After looking at Skin Ritual's Instagram account, I see great potential to improve your social media presence. This proposal shows how I can help grow your followers, increase engagement, and turn more followers into customers.

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Goals for this Strategy

✅ Improve visual consistency and branding

✅ Increase audience engagement and interaction

✅ Optimize content structure for storytelling and conversions

✅ Create a sustainable posting and engagement plan

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Content Plan

✅ Product Education (30%) ✅ Results & Proof (25%) ✅ Lifestyle Content (20%) ✅ Community Building (25%)
Spotlight on ingredients Before/after photos Inspiring skincare routine Featuring customer content
How to use products Customer reviews Self-care moments Q&A with skincare experts
Simple skincare science Expert opinions Seasonal skincare tips Fun challenges
Building skincare routines Success stories Brand values in action Behind-the-scenes looks

Engagement Strategy

🩶 Building Community #️⃣ Hashtag Plan ⏰ Posting Schedule 🗓 Monthly Themes
Weekly features of customer content 5-7 branded hashtags on each post Regular Posts: 4-5 times per week Focus on seasonal skincare
Monthly skincare challenges with special hashtags 8-10 community hashtags Stories: Every day (at least 3) Highlight different products each month
Regular Q&A sessions with experts 3-5 trending hashtags Reels: 2-3 per week Create educational series
Responding to comments quickly Include trending topics

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Visual Plan: Making Your Grid Look Better

This is just one possibility of how your Instagram grid could look. The exact layout and color scheme will need more research about your brand identity, target audience preferences, and top-performing content types. Once I understand your brand better, we can customize this approach to perfectly match your brand unique style and goals.

<aside> <img src="/icons/grid-dense_gray.svg" alt="/icons/grid-dense_gray.svg" width="40px" />

Current Visual


Key Observations:

❌ Inconsistent branding and color scheme

❌ Uneven content mix (e.g., too many promotions, lack of value-driven posts)

❌ Irregular posting schedule

❌ Not enough different content types

❌ Photo quality varies

Existing Instagram feed (screenshot)

Existing Instagram feed (screenshot)

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<aside> <img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" />

After Example


Improvements in the Suggested Feed:

✅ A cohesive and visually appealing grid layout

✅ Balanced mix of content: educational, promotional, engagement-driven

✅ Stronger brand identity with consistent colors, fonts, and themes

✅ Optimized content flow for storytelling and user engagement

https://www.graceandgrow.co/Grqrkd/

All images are for example purposes only. All rights belong to their respective owners.

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Next Steps

Have any questions? I will be happy to answer any questions you may have about this proposal or the process it involves. You may get in contact with me via the email or mobile number; both have been provided for you.

Once you submit your approval, you and I will set up a meeting, either in-person or virtual, to discuss any further needs you may have. Work begins as soon as the first payment has gone through, and all necessary resources have been provided.

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Option 1: Full Social Media Management

I handle everything from strategy to content creation and engagement.

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Option 2: Content Strategy & Consulting

I provide a detailed content plan, and you or your team execute it.

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<aside> <img src="/icons/forward_gray.svg" alt="/icons/forward_gray.svg" width="40px" /> BOOK NOW

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Can I request an additional service?

How soon can we get started?

How do I know we are a good fit?

How do I get started on my project?

What’s your availability on a day-to-day basis?

Do you have a refund policy?

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