Planning
Others
Your vision is your why and the long-term vision for your work. A vision statement is all about where you want to go - it's your long-term goal and the reason why you're doing what you're doing. Your vision is like a guiding star that helps you stay focused on your ultimate destination.
Write your vision statement
Example — To be a leading freelance graphic designer recognized for my innovative designs that inspire and engage audiences, while creating a positive impact for my clients.
Your mission is what you do and how you’re going to do it. Your mission statement is more focused on the present - it's all about what you're doing right now and how you're going to achieve your vision. Your mission statement is like a roadmap that helps you navigate your way towards your ultimate goal.
Write your mission statement
Example — I am committed to delivering high-quality design solutions that help my clients achieve their goals. I strive to stay up-to-date with the latest design trends, and to continuously improve my skills to provide the highest quality of service.
Brand personality is like the personality of a person, but for a brand. It's the set of human characteristics that are attributed to a brand, such as how it talks, behaves, and interacts with its customers. Think of it like the personality traits that make your best friend who they are - a brand's personality is what makes it unique and memorable to its customers.
Write your brand values
Example — my brand personality is creative, passionate, and detail oriented
Here are some adjectives commonly associated with brand personalities
[ ] Innovative
[ ] Authentic
[ ] Bold
[ ] Classic
[ ] Creative
[ ] Nostalgic
[ ] Luxurious
[ ] Dependable
[ ] Adventurous
[ ] Trustworthy
[ ] Versatile
[ ] Friendly
[ ] Wholesome
[ ] Edgy
[ ] Modern
[ ] Passionate
[ ] Rugged
[ ] Magical
[ ] Fun
[ ] Quirky
[ ] Sophisticated
[ ] Playful
[ ] Eco-friendly
[ ] Knowledgeable
[ ] Organized
[ ] Detail-oriented
[ ] Disciplined
[ ] Collaborative
[ ] Efficient
[ ] Helpful
[ ] Empathetic
[ ] Innovative
Target audience is the group of people that a product, service or brand is designed for and aimed at. In other words, it's the specific group of people that a business wants to attract and sell. Understanding your target audience is important because it helps you create products and marketing messages that resonate with them and meet their needs.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/94cdbe7b-f8b8-469a-9ea4-002e4c8f6a81/Light-Mode-17.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/94cdbe7b-f8b8-469a-9ea4-002e4c8f6a81/Light-Mode-17.png" width="40px" /> Organize your brand assets. A logo is a graphic or symbol that represents a brand. It's like a visual signature that helps people recognize the brand at a glance. A typography in branding is the font or typeface used to write out the brand name, tagline, and other text in the brand's visual elements.
</aside>
