Planning
Others
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/96bf9bc9-d8a6-4b24-9d41-a67160510582/Light-Mode-17.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/96bf9bc9-d8a6-4b24-9d41-a67160510582/Light-Mode-17.png" width="40px" /> Create a clear and measurable goal for your business. This will help you stay focused on what you want to achieve.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/96bf9bc9-d8a6-4b24-9d41-a67160510582/Light-Mode-17.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/96bf9bc9-d8a6-4b24-9d41-a67160510582/Light-Mode-17.png" width="40px" /> Content pillars help you stay focused on the important topics for your audience and your brand. They provide clarity and ensure consistency in your content strategy, making it easier for your audience to understand what you offer and find value in your content.
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To provide a personalized experience to your audience, you need to post according to your audience’s social media usage behavior.
| Mon | Tues | Weds | Thur | Fri | Sat | Sun |
|---|---|---|---|---|---|---|
| ✦ ****8 AM | ✦ ****11 AM | ✦ ****3 PM | ✦ ****11 AM | ✦ ****11 AM | ✦ ****11 AM | ✦ ****11 AM |
| ✦ ****2 PM | ✦ ****9 PM | ✦ ****9 PM | ✦ ****9 PM | ✦ ****3 PM | ✦ ****3 PM | ✦ ****3 PM |
| ✦ 10 PM | ✦ 10 PM | ✦ ****10 PM | ||||
| 1. Awareness | 2. Interest | 3. Decision | 4. Action |
|---|---|---|---|
| How will I build the awareness? | How will I attract the interest? | What will increase the opportunity for decision? | How to provide easy checkout experience? |
| The goal is to create awareness about your brand or product. You want to get your name out there and make people aware of what you have to offer. | Once you have created awareness, You want to educate potential customers about the benefits of your product or service, | At this stage, the goal is to help potential customers make a decision to purchase your product or service. | The final stage is action, where the potential customer becomes a paying customer. |
| Action steps: | Action steps: | Action steps: | Action steps: |
| ✔ Publish content | ✔ Send freebies when sign up to newsletter | ✔ Offering free consultations to potential customers | ✔ Make sure your booking process is set up properly |
| ✔ Drive discovery by adding the right hashtags | ✔ Demonstrate how your product works | ✔ Share customer success stories | |
| ✔ Partner with relatable Instagram influencers | ✔ Proactive with your community | ||
| ✔ Create campaign and ads | |||
